SHOWROOM
A wholesale showroom for independent and micro watch brands. Put your collection in once; retailers of every kind — luxury, premium, entry-level, mass-market, specialist — bricks-and-mortar and online — see their edit, their pricing, their currency, and order in a click.
Retailers we partner with
The track record behind the showroom
The Showroom is built on a working distribution business — not a launch with nothing behind it. Medium Rare Distribution is its first customer, and the proof the network exists.
Founding doors
Your store next?
The problem
Independent watch brands and the retailers who would stock them are looking for each other and never meeting. Both sides are stuck behind the same wall, from opposite directions.
Wall one — brands
The route to a serious retailer is a trade show you can't justify, a distributor who wants exclusivity before he's sold a single piece, or a cold email that never gets opened. The cost of being seen is set by people carrying none of your risk.
Wall two — retailers
Look past the majors and there's no single place to look. Brands sit scattered across Instagram, forums and fair floors — no linesheet, no terms, no wholesale pricing, and no way to judge whether they can actually ship on time.
The solution
Brands list once and are seen by every registered retailer. Buyers see the whole roster, with wholesale pricing and terms attached. No trade-show budget, no exclusivity, no PDFs.
For brands
Specialist watch retailers worldwide — and founding doors that carry weight: Harvey Nichols Dubai, Bloomingdale's, Ounass, Galeries Lafayette Doha. One linesheet in; the edit, the pitch, terms and orders handled.
Register now →For buyers
Curated, not scraped. For watch-first retailers — independents, specialists, bricks-and-mortar and e-commerce. Your price list, your currency, in-stock or pre-order by window. Order, export imagery, reorder — no PDFs, no email chains.
Register now →The buyer's view
38.5mm · Miyota 9039 · 300m · Domed sapphire
How it works
One CSV or your existing PDF. We build the rooms and the spec cards.
Not everything goes to every door. We choose the references each buyer will actually take.
Their edit, their price, their currency — retailers anywhere in the world, in-store and online.
Every order arrives clean, confirmed, on agreed terms. No chasing.
Shipping, duties, sell-through and reorders — handled, wherever the door is.
Founding roster
50 founding brands
Independent, niche and micro watch brands — wherever you're based. The roster opens with fifty, and it is being filled now.
Meeting us in Hong Kong? Brands who sign at the fair get two retailer introductions free.
Pricing
Medium Rare Showroom runs on a straightforward monthly subscription for brands — no commission on sales, no percentage of GMV. Pricing is being finalised ahead of launch; register your interest and we'll confirm the details directly.
For brands
Flat fee · billed monthly · cancel anytime
For retailers
No subscription · no setup cost
Get started
Hunting your next retailers, or hunting your next brands — register now. It takes three minutes and we reply within two working days.
Linesheet? Lookbook? Email it to joseph@mediumrare.ae
with the brand name in the subject.
We reply within two working days. If it's urgent, email joseph@mediumrare.ae.
FAQ
About Us
Medium Rare Trading — a Dubai-based team representing independent and emerging fashion and watch brands to premium retailers across the GCC. Medium Rare Showroom is built on that same hands-on distribution experience.
No. The GCC is where we started and where the founding doors sit, but Medium Rare Showroom itself is global — any independent watch brand or relevant retailer, anywhere, can register.
By hand. Every application is reviewed for fit, quality, and pricing before it goes live — nothing is scraped or auto-approved.
Getting started
We review your application and get back to you within two working days. If it's a fit, we'll walk you through setup — your linesheet, pricing, and currency — before you go live.
Most brands are live within a week of approval, once linesheet and pricing are loaded. Retailers get access as soon as registration is verified.
Registration is free and open to watch-specialist and other relevant retailers. We may reach out to verify a few details before granting full access.
Cost & commitment
Brands pay a flat monthly subscription — no commission, no percentage of sales. Full pricing is being finalised ahead of launch; register your interest and we'll confirm the details directly.
Yes. It's a monthly subscription with no lock-in — cancel whenever you like.
No setup fee for brands or retailers.