Showroom

A wholesale introduction platform for independent and micro watch brands. Tell us what you make or what you stock, and we introduce you in person.

I make watchesI buy watchesRetailers join free.

Stores supplied today by Medium Rare Distribution, the business Showroom is built on.

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Every one researched by hand: who they are, what they carry, how to reach them. This is the list we are inviting in, and retailers join free. Behind it, a working distributor with three years in the Gulf's best stores. Medium Rare Distribution

Good brands and good retailers keep missing each other.

A brand cannot get in front of the buyers. A buyer cannot find the brands worth carrying. Showroom stands between the two and makes the introduction.

The house menu

How it works.

Three courses, served in order. Open one to see what's in it.

A question first? joseph@mediumrare.ae

Retailers set their criteria: where they sell, and the movements, price bands and origins they want. Brands add a line sheet with wholesale pricing and proper photography. One document from each side shows us the business is real, and we check every one by hand.

When a brand fits what a retailer asked for, Joseph or Naresh writes to both of you. Not an algorithm, and not a cold pitch. Nothing in Showroom is browsable: a brand and a retailer see each other only after we have introduced them.

Samples, terms and orders are between the two of you. We take no commission and hold no stock. Note the order in your dashboard so both sides keep the same record, and tell us how it went so the next introduction is a better one.

Retailers join free. Brands subscribe.

Retailers, distributors and agents

Free

  • Set your criteria once and change them whenever your counter changes
  • Only verified brands that fit what you asked for
  • Every introduction made in person, by email
Register as a retailer

Independent and micro watch brands

$200a month

Take a longer term and pay less per month.
1 month$200$200 a month
3 months$549$183 a month 8% off
6 months$1,049$175 a month 12% off
12 months$1,999$167 a month 16% off
  • Invoiced from your first introduction
  • No commission and no percentage of sales
  • Cancel any time, effective at the end of your term
Apply as a brand

Asked often.

Anything else, write to joseph@mediumrare.ae.

Who is behind Showroom?

Medium Rare Trading, a Dubai distributor that has spent three years putting premium brands into the Gulf's best stores. Showroom is run by the same team, and every introduction comes from one of us.

Is it only for the Gulf?

No. The Gulf is where we started. Showroom is open to independent watch brands and to the retailers, distributors and agents who stock them, wherever they are.

How do you decide who meets whom?

By hand. Showroom compares what a retailer asked for with what a brand makes and gives us a ranked list. A person then decides and writes the introduction. Nothing is decided by software alone.

What does it cost?

Retailers pay nothing. Brands pay $200 a month, or less per month on a longer term: $549 for three months, $1,049 for six, $1,999 for twelve. Invoiced from the first introduction. There is no commission on anything you sell.

Do you sell the watches?

No. We introduce. The sale, the terms and the delivery are between the brand and the retailer.

What do you need to verify a business?

One document: a trade licence, company registration, VAT certificate or a clear photo of the storefront. Brands also need a line sheet with wholesale pricing. Nobody outside Medium Rare ever sees the document.

How do I leave?

Close your account from your profile page. Your log-in, contact details and documents are deleted straight away. The privacy notice has the detail.

Which side of the counter are you on?

Two doors, one showroom.

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